i Hate Church » Levi’s http://ihatechurch.com Not a mega church superstore, church scandal, not church communications or church growth strategy, not a church technology place or a podcast. Fri, 14 Oct 2011 17:10:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Levi’s Go Forth Review http://ihatechurch.com/2010/01/06/levis-go-forth-review/ http://ihatechurch.com/2010/01/06/levis-go-forth-review/#comments Wed, 06 Jan 2010 17:46:59 +0000 ThompsonWrites http://ihatechurch.com/?p=417

I HATE Church reviews.  Levi’s recently filmed an incredible documentary titled, “Go Forth.”  Many of us may have seen snippets in recent commercials, depicting young hippie-esque trailblazers roaming America.  This campaign by Levi’s is the most progressive I have seen to date.  They have completely changed their focus from selling jeans to empowering young people to go and do something.  I watched this piece at least 7 times so far, and each time I rewind my own life and think, what the &*&* am I doing?

Short Film – Levi’s “Go Forth” from John Carl on Vimeo.

Welcome to middle America at its finest, with small business and small cities.  Metals experts to farming entrepreneurs, people around us every day are moving toward a dream… or away from one.  Homeless to rockstar, people just like you are in the middle of their life looking for an answer to what they call…. something.

There are so many great elements Levi’s captured in this documentary that can move us toward a lifestyle of change.  I thought this doco was so good that I am going to bust it up and discuss it this Saturday night at 5pm for our series titled Mapology.  The film in its entirety is around 20 minutes, but you can break it up into segments of 3-4 minutes.

… Unbound I go … Passion … Drive … Determination

The motto of the story is to Go Forth in whatever you aspire to do, or are currently doing. If you do not do something, someone else will.

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